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Grow more with the growing market

Asia's fastest growing destination and the most acclaimed tourism hotspot of the millennium, Kerala has recorded a steep growth in tourist arrivals over the years. And according to a World Travel and Tourism Council (WTTC) report, travel and tourism demand in Kerala is expected to grow 11.4% per annum between 2004 and 2013.

Growth over previous year

  • Foreign Tourist arrival to Kerala during the year 2008 is 5,98,929 (16.11 % growth)

  • Domestic Tourist arrival to Kerala during the year 2008 is 75,91,250 (14.28 % growth)

  • Foreign exchange earnings for the year 2008 is INR 3,066.52 Crores (16.11 % growth)

  • Total Revenue from Tourism during 2008 is INR 13,130.00 Crores (14.84% growth)

Sustained market growth over the years

Kerala Tourism Industry has shown a sustained market growth over the past years in terms of tourist arrivals, forex earnings etc.

 

Huge potential for growth in untapped destinations

Though achievement of Kerala Tourism is tremendous, only a few districts could tap the potential significantly so far. At the same time, the lush greenery, monsoon, beaches, backwaters or highlands are quite common in any district and there is huge potential for growth in untapped destinations for the right entrepreneurial talents.